PENN VP of Operations: New Casino Games on a Weekly Basis for Ontario Market
PENN VP of Operations: New Casino Games on a Weekly Basis for Ontario Market
This morning in the EKG Line, the weekly newsletter covering the gambling sector, there’s a mention of how PENN Entertainment is increasing promo expenditure on the well-performing online casino side.
Utilizing collaborations with Blue Jays and Golf Canada
The story mentioned its Hollywood PA Casino app, but you can also shift your attention to casinos in Ontario, examining what PENN has been doing with its theScore Casino app.
In the Ontario regulated market, casinos are the key differentiator for operators in competition. The most recent market performance data from iGaming Ontario reveals that in April, the market experienced CAD $7.79 billion in total cash bets and CAD $313.3 million in non-adjusted gross gaming revenue, with casinos holding an 84% market share in bets and 78% of revenue.
In April, PENN introduced theScore Casino, a standalone icasino application in Ontario, utilizing the same proprietary technology platform as PENN's online Hollywood Casino, which debuted as an independent product in the U.S. in December.
Casino Reigns Supreme
Eilers & Krejcik rated that product as the second-best overall icasino offering in the U.S. for 2024.
Casino.org interviewed Jason Birney, Vice President of Operations at PENN Interactive, regarding the company's activities in the online casino sector in Ontario.
"We’re focused on delivering the best-in-class online casino experience in the market,” he said. “To accomplish that, we’re adding new games on a weekly basis and constantly enhancing our product to best serve our user base. We’re extremely proud of the progress we’ve made across our online casino business and how users are responding with our newly launched standalone theScore Casino app.”
Customized Games Through Technology Platform
PENN has utilized long-term collaborations with the Toronto Blue Jays and Golf Canada to enhance its online casino content. The sponsorship consists of the RBC Canadian Open and the CPKC Women’s Open. As all golf enthusiasts are aware, the RBC Canadian Open is occurring this weekend at TPC Toronto at Osprey Valley, generating considerable golf excitement in the province.
At the end of May, PENN launched PGA Tour Blackjack online in New Jersey and Ontario, offering traditional blackjack play along with poker and pairs side bets. The golf-inspired table showcases official PGA TOUR emblems, personalized playing cards, chips, and golf-related festivities.
“Ontario represents a significant market opportunity for us in online sports betting and iCasino, featuring various custom games created by our internal game studio, PENN Game Studios, as well as unique content like our Blue Jays-themed games via our collaboration with the team,” stated Birney.
In-House Game Studio
“On the marketing side, we’ve also been focused on creating additional cross-sell opportunities from online sports betting around marquee events, such as tying in slot promotions to March Madness.
"Having a dedicated in-house game studio allows us to more creatively and efficiently serve our users through the creation of unique and exclusive games such as Legendary Larry and Wuji Mines – two original titles that are among our most popular games.
“Owning every step of the process allows us to work on our own timelines, prioritize launches and further integrate our partners such as the Blue Jays, PGA TOUR, and more into bespoke branded content that’s not available anywhere else.”
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