DraftKings Rolls Out New Responsible Gaming Tools, Ad Campaign
DraftKings Rolls Out New Responsible Gaming Tools, Ad Campaign
With a new set of tools for responsible gaming, national advertising campaigns, and instructional programs linked to big athletic events, DraftKings is stepping up its efforts to protect players.
Comedian Kevin Hart and singer Nick Jonas continue the cross-country road trip they began in DraftKings' "Take Your Game Anywhere" campaign last month in the new advertising campaign, which went live online on September 10.
In the video below, Hart records his betting limits in My Budget Builder, a feature on the DraftKings app that lets users choose how much they wish to wager, by counting the miles on the car's odometer.
VIDEO - https://youtu.be/Rm3kggKMvyg
Gamalyzed and sweeps-staked
Additionally, DraftKings is introducing a PGA Tour sweepstakes that requires users to engage with responsible-gaming elements in order to be eligible.
A chance to win an all-expenses-paid trip to The Players Championship will be automatically entered for eligible customers who utilize My Budget Builder or My Stat Sheet (an app tool that shows users their recent behavior so they can detect patterns) between September 16 and September 29.
Gamalyze American Football, an interactive tool that allows users to play decision-making rounds and get tailored feedback on their risk levels, is another significant addition. The product was first introduced by DraftKings as a casino in January 2026 and then as a soccer version during the 2026 World Cup.
The football variant will feature in digital marketing and at live events during September, which includes activities at Wrigley Field, Gillette Stadium, and Arrowhead Stadium.
Chill Your Vibe
DraftKings is incorporating customizable “cool-off” periods into its collection of self-management resources. Customers can now utilize these to temporarily limit wagering access for a period ranging from three days to 364 days.
DraftKings states that the recent actions aim to enhance customer options and boost the awareness of tools that are already available on the platform.
Responsible-gaming tools fulfill a compliance role, assisting operators in adhering to state regulations and recording measures that mitigate regulatory and legal risks.
To learn more about DraftKings' responsible engagement budget tools, controls, and resources, go to https://rg.draftkings.com/.
With increased regulatory examination throughout the U.S. sports betting market, DraftKings’ enhanced safety initiative highlights a collective industry endeavor to balance swift commercial expansion with proactive safeguarding of players.
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